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Terms of Service

Last updated: December 9, 2025

1. Agreement to Terms

By accessing or using the services provided by NovoAgent L.L.C-FZ ("NovoAgent," "we," "us," or "our"), including our website at novoagent.ai and our AI-powered lead qualification and database reactivation services (collectively, the "Service"), you agree to be bound by these Terms of Service ("Terms").

If you are entering into these Terms on behalf of a company or other legal entity ("Client"), you represent that you have the authority to bind such entity to these Terms. If you do not have such authority, or if you do not agree with these Terms, you must not accept these Terms and may not use the Service.

2. Company Information

NovoAgent L.L.C-FZ is a Limited Liability Company registered in Dubai, United Arab Emirates.

  • License Number: 2540568.01
  • Formation Number: 2540568
  • Registered Address: Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E.
  • Manager: Sergio Marques

3. Description of Services

NovoAgent provides AI-powered lead qualification, database reactivation, and conversational AI services. Our offerings include:

  • Inbound lead qualification and routing
  • Database reactivation and lead nurturing
  • AI agent development and management
  • CRM integration and workflow automation
  • Software development and implementation services

The specific services provided to each Client will be detailed in a separate Statement of Work ("SOW") or service agreement.

4. Client Responsibilities

As a Client, you agree to:

  • Provide accurate, complete, and current information as required for service delivery
  • Ensure compliance with all applicable laws and regulations in your use of the Service
  • Obtain all necessary consents and permissions for data processing activities
  • Comply with third-party platform terms of service (including but not limited to CRM providers, messaging platforms, and social media platforms)
  • Maintain the security of your account credentials
  • Not use the Service for any unlawful purpose or in violation of these Terms
  • Not attempt to reverse engineer, decompile, or disassemble any part of the Service

5. Intellectual Property

5.1 NovoAgent Property

NovoAgent retains all right, title, and interest in and to its proprietary technology, software, AI models, algorithms, methodologies, and infrastructure used to provide the Service. This includes all improvements, modifications, and derivative works thereof.

5.2 Client Property

Clients retain all ownership rights to their data, content, and materials provided to NovoAgent for the purpose of delivering the Service ("Client Data"). NovoAgent shall only use Client Data as necessary to perform the Service.

5.3 Feedback

If you provide suggestions, ideas, or feedback regarding the Service ("Feedback"), you grant NovoAgent a perpetual, irrevocable, royalty-free license to use such Feedback for any purpose.

6. Confidentiality

Each party agrees to maintain the confidentiality of any non-public information disclosed by the other party that is designated as confidential or that reasonably should be understood to be confidential ("Confidential Information").

NovoAgent shall:

  • Use Confidential Information solely for the purpose of providing the Service
  • Not disclose Confidential Information to third parties except as necessary for service delivery or as required by law
  • Implement reasonable security measures to protect Confidential Information

7. Data Processing

When NovoAgent processes personal data on behalf of a Client, it does so as a data processor under applicable data protection laws. Our data processing practices are governed by our Privacy Policy and any applicable Data Processing Agreement.Privacy Policy and any applicable Data Processing Agreement.

Clients are responsible for ensuring they have a lawful basis for collecting and processing personal data through the Service.

8. Payment Terms

Payment terms, including fees, billing cycles, and payment methods, will be specified in the applicable SOW or service agreement. Unless otherwise agreed:

  • Invoices are payable within thirty (30) days of receipt
  • All fees are non-refundable except as expressly stated in the applicable agreement
  • Late payments may accrue interest at the rate of 1.5% per month or the maximum rate permitted by law
  • NovoAgent reserves the right to suspend Service for accounts with overdue payments

9. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE FULLEST EXTENT PERMITTED BY LAW, NOVOAGENT DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:

  • IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT
  • WARRANTIES REGARDING THE COMPLETENESS, ACCURACY, AVAILABILITY, TIMELINESS, SECURITY, OR RELIABILITY OF THE SERVICE
  • WARRANTIES THAT THE SERVICE WILL MEET YOUR REQUIREMENTS OR ACHIEVE ANY PARTICULAR RESULTS

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL NOVOAGENT, ITS DIRECTORS, EMPLOYEES, PARTNERS, AGENTS, SUPPLIERS, OR AFFILIATES BE LIABLE FOR:

  • ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES
  • ANY LOSS OF PROFITS, REVENUES, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES
  • DAMAGES ARISING FROM YOUR ACCESS TO OR USE OF OR INABILITY TO ACCESS OR USE THE SERVICE
  • DAMAGES ARISING FROM ANY CONDUCT OR CONTENT OF ANY THIRD PARTY ON THE SERVICE

OUR TOTAL LIABILITY FOR ANY CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE AMOUNTS PAID BY YOU TO NOVOAGENT IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

11. Indemnification

You agree to defend, indemnify, and hold harmless NovoAgent and its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to:

  • Your use of the Service
  • Your violation of these Terms
  • Your violation of any applicable laws or regulations
  • Your infringement of any third-party rights
  • Any data or content you submit through the Service

12. Termination

NovoAgent reserves the right to suspend or terminate your access to the Service immediately, without prior notice or liability, for any reason, including but not limited to:

  • Breach of these Terms
  • Non-payment of fees
  • Fraudulent, abusive, or illegal activity
  • Upon request by law enforcement or government agencies

Upon termination, your right to use the Service will immediately cease. Provisions that by their nature should survive termination shall survive, including ownership provisions, warranty disclaimers, indemnification, and limitations of liability.

13. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the United Arab Emirates, Emirate of Dubai, without regard to its conflict of law provisions.

14. Dispute Resolution

Any dispute, controversy, or claim arising out of or relating to these Terms, or the breach, termination, or invalidity thereof, shall be settled by arbitration administered by the Dubai International Arbitration Centre (DIAC) in accordance with its Arbitration Rules.

The seat of arbitration shall be Dubai, United Arab Emirates. The language of the arbitration shall be English. The decision of the arbitrator shall be final and binding on both parties.

15. Force Majeure

Neither party shall be liable for any failure or delay in performing its obligations under these Terms due to circumstances beyond its reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, strikes, or shortages of transportation, facilities, fuel, energy, labor, or materials.

16. Modifications to Terms

NovoAgent reserves the right to modify or replace these Terms at any time at our sole discretion. We will provide notice of any material changes by posting the updated Terms on our website with a revised "Last updated" date.

Your continued use of the Service after any such changes constitutes your acceptance of the new Terms. If you do not agree to the new Terms, you must stop using the Service.

17. General Provisions

17.1 Severability

If any provision of these Terms is held to be unenforceable or invalid, such provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force and effect.

17.2 Waiver

The failure of NovoAgent to enforce any right or provision of these Terms will not be deemed a waiver of such right or provision.

17.3 Entire Agreement

These Terms, together with any applicable SOW, service agreement, and our Privacy Policy, constitute the entire agreement between you and NovoAgent regarding the Service and supersede all prior agreements and understandings.

17.4 Assignment

You may not assign or transfer these Terms or your rights hereunder without NovoAgent's prior written consent. NovoAgent may assign these Terms without restriction.

18. Contact Information

If you have any questions about these Terms of Service, please contact us:

  • Email: [email protected]
  • Phone: +971551044398
  • Address: NovoAgent L.L.C-FZ, Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E.