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Privacy Policy

Last updated: December 9, 2025

1. Introduction

NovoAgent L.L.C-FZ ("NovoAgent," "we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered lead qualification and database reactivation services, visit our website at novoagent.ai, or interact with us in any way.

We comply with applicable data protection laws, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), the General Data Protection Regulation (GDPR) where applicable, and other relevant international data protection regulations.

2. Company Information

NovoAgent L.L.C-FZ is a Limited Liability Company registered in Dubai, United Arab Emirates.

  • License Number: 2540568.01
  • Formation Number: 2540568
  • Registered Address: Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E.
  • Manager: Sergio Marques

3. Information We Collect

We collect and process the following categories of information:

3.1 Information You Provide Directly

  • Contact Information: Name, email address, phone number, company name, and job title when you request a demo, contact us, or subscribe to our services.
  • Business Information: Details about your business needs, CRM systems, and lead management processes.
  • Communication Data: Records of correspondence when you contact our support team.

3.2 Information We Collect as a Service Provider

When providing our AI agent services to clients, we may process end-user data on behalf of our clients as a data processor. This may include:

  • Contact details of leads and prospects
  • Conversation logs and interaction history
  • Lead qualification data and scoring information
  • CRM integration data

3.3 Automatically Collected Information

  • Device Information: Browser type, operating system, and device identifiers.
  • Usage Data: Pages visited, time spent on pages, and navigation patterns.
  • Log Data: IP address, access times, and referring URLs.

4. Legal Bases for Processing

We process your personal data based on the following legal grounds:

  • Consent: Where you have given explicit consent for specific processing activities.
  • Contract Performance: Where processing is necessary to fulfill our contractual obligations to you.
  • Legal Obligation: Where we are required to process data to comply with applicable laws.
  • Legitimate Interests: Where processing is necessary for our legitimate business interests, provided these do not override your fundamental rights and freedoms.

5. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our AI agent services
  • Respond to your inquiries and provide customer support
  • Process and qualify leads on behalf of our clients
  • Send you service-related communications and updates
  • Analyze usage patterns to enhance our platform
  • Comply with legal obligations and protect our rights
  • Detect, prevent, and address technical issues and security threats

6. Automated Decision-Making and AI

Our services utilize artificial intelligence and automated processing for lead qualification and engagement. We ensure that:

  • AI-based decisions can be reviewed by human agents upon request
  • You have the right to contest decisions made solely by automated processing
  • Significant decisions affecting individuals are subject to human oversight
  • Our AI systems are designed with privacy and fairness principles

7. How We Share Information

We do not sell your personal data. We may share your information with:

  • Service Providers: Trusted third-party vendors who assist in operating our services (e.g., cloud hosting providers, CRM platforms, analytics services).
  • Business Partners: With your consent, we may share information with integration partners to provide seamless service delivery.
  • Legal Requirements: When required by law, court order, or governmental authority.
  • Business Transfers: In connection with any merger, acquisition, or sale of company assets.

8. International Data Transfers

Your information may be transferred to and processed in countries outside of your residence, including the United Arab Emirates and the United States. When we transfer data internationally, we implement appropriate safeguards including:

  • Standard Contractual Clauses approved by relevant authorities
  • Adequacy decisions where applicable
  • Binding corporate rules and certification mechanisms

9. Data Security

We implement robust security measures to protect your data, including:

  • SSL/TLS encryption for data in transit
  • Encryption at rest for stored data
  • Secure cloud infrastructure with industry-standard certifications
  • Role-based access controls and authentication
  • Regular security audits and vulnerability assessments
  • Employee training on data protection practices

10. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

  • For the duration of our business relationship
  • As required to comply with legal obligations
  • To resolve disputes and enforce our agreements

Upon termination of services or upon request, we will delete or anonymize your personal data in accordance with applicable laws and our data retention policies.

11. Your Data Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your personal data under certain circumstances.
  • Right to Restriction: Request limitation of processing of your data.
  • Right to Data Portability: Receive your data in a structured, machine-readable format.
  • Right to Object: Object to processing based on legitimate interests or direct marketing.
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details provided in Section 17.

12. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These include:

  • Essential Cookies: Required for website functionality.
  • Analytics Cookies: Help us understand how visitors interact with our website.
  • Marketing Cookies: Used to deliver relevant advertisements.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

13. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately, and we will take steps to delete such information.

14. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website with a revised "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

16. Government and Law Enforcement Requests

We may disclose personal data when required by law or in response to valid legal requests. Our process includes:

  • Reviewing each request to verify legality and validity
  • Challenging requests that appear overbroad or unlawful
  • Notifying affected individuals where legally permitted
  • Maintaining records of all government requests received

17. Contact Information

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact us:

  • Email: [email protected]
  • Phone: +971551044398
  • Address: NovoAgent L.L.C-FZ, Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E.

We aim to respond to all legitimate requests within 30 days.